What's Next

I think what's next for my business concept is a sure way to make the service more useable for a wider range of people. The target market I had been trying to hit was local neighborhood communities with houses that have room for people to grow fresh produce. I am trying to expand to more and bigger markets so I can reach a larger audience. The new market I concluded would be people in densely populated cities that do not have neighbors that can feasibly grow fresh fruit and vegetables.

Existing Market:

So as mentioned, my existing market is one consisting of people living in suburban neighborhood communities where houses have yards with enough room to grow produce in.

Based off the feedback I got from these interviews, I think the best way to make this service useable for the most amount of people is to make it easy enough for older people to use and make it actively help the users find fruit they want, even when they are not using the app. Older people have more free time and are more able to grow fresh gardens in their yards, however they are not always tech savvy and could not use a sophisticated app or website to sell their fruit. Fixing this problem would create more sellers and more buyers.
Also, making the app help the user, even when the user is not using the app, it would push users to check the app more often and drive more sales. The convenience of having the app help you would also be  a great addition that would get more people to download the app.


New Market:

As mentioned above the new market that I investigate in these interviews is one consisting of people living in densely populated cities that do not have neighbors who grow produce. The cities make it unfeasible to grow fresh vegetables and fruit, but with some help, I think I can get this market to still use the app. In one interview I spoke with a women who is does not care about how fresh produce is or whether r not it is organic. These type of people are also part of a new market that I could potentially hit.

So non of the people who I interviewed for the new market wanted to be visually recorded. I wonder if that has any correlation to the market they are in or their living situation? After these interviews I concluded that the app and website should have features that would be able to show not only local users who are selling fruit, but local farmers markets and produce stands that are willing to be listed. In cities there are plenty of produce stands and shops and not any individual sellers, so buy listing these shops, I could reach people who have historically shopped in these stores and are looking for new options.
Another good idea that came from these interviews was one that would compare the asking price to the local grocery store price for the same piece of produce. By letting users see where they can get their produce from for a cheaper price, it would create an incentive for them to use the app and shop locally, assuming the local prices are cheaper than the commercial store prices.


After all of these interviews and speaking with these individuals, I really think some great new ideas came forward and I'm looking forward to what's next!