1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The part that stood out the most to me was the section on marketing research and the many different consumer characteristics and classifications. There were many more characteristics than I thought there would be and the amount of detail of each was definitely surprising.
2) Identify at least one part of the reading that was confusing to you.
The concept that was most confusing to me was the idea of secondary data. Why is secondary data used over new data and how exactly is the data captured and stored.
3) If you were able to ask two questions to the author, what would you ask? Why?
1.What marketing strategies can be used on social media that would be long lasting, since social media platforms are changing almost everyday?
2. Which marketing strategy would be best for a tech company with very little to no capital to work with?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I think the author was wrong to say that many entrepreneurs do not know much about their markets and how to reach them. True entrepreneurs would have taken the time to research the market and they should know who they are going after.
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