1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The most surprising part of this reading to me was the fact at how much time and resources are put into market and demographic segmentation. I knew it was important in advertising but not as much as the book made it out to be.
2) Identify at least one part of the reading that was confusing to you.
This particular reading did not have any topics that were too confusing to me, however the part where they talk about psychographics could have been expanded because I would like to know more about how they use psychographics.
3) If you were able to ask two questions to the author, what would you ask? Why?
- What is the best type of segmentation when marketing a product or service for a very young company with little awareness?
- Since the ideas we are working snare for young companies, I would like to hear the authors thoughts on marketing for these types of companies.
- How would a small company with little cash analyze a market and gain info on demographics.
- A small company doesn't have the resources as larger ones, so howdy they reach the correct markets.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I do not disagree with anything the author said. Like last week's reading, I disagreed with a few point after first glance but then after reading more, I agreed with what the author said.
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